Worcestershire Link Road Worth £16 Million Already Open since Late September

There’s some good news for Worcestershire residents and those regularly traveling to and from the area: a new link road, with an investment of £16 million, has recently opened in the latter part of September. 

The new link road is open

The new link road is open

This new link road plays a crucial role, serving as the main link to the network of highways from Stourport Road along the A451 to the Worcester Road along the A442. Under this particular road project, a major bridge was constructed, running across both the River Stour and the Staffordshire and Worcestershire canal. In addition to being newly constructed with practicality and efficiency in mind, this bridge has also been designed to be aesthetically-pleasing, adding to the ‘visual setting’ of the corridor along the canal, especially since the canal’s corridor has already been declared a conservation area.

Plans for the link road were approved by the Planning and Regulatory Committee of the Worcestershire County Council in February of 2014, but it wasn’t until May of the next year that the project went underway.


The role of the new link road

The new link road, known as the Hoobrook Link Road, is located within the grounds of the South Kidderminster Enterprise Park. This Park is counted amongst one of the area’s four most important sites for employment, and it is also aptly named a ‘game changer site.’ With the new link road, access to the Park will be improved, and the surrounding enclaves will be easier to access as well. Along with this, the new road is set to help in the regeneration of the current Industrial Estate in Hoobrook as well as speed up the development of the site for British Sugar, which is set to move on to phase two.

One of Worcestershire County Council’s key members for the area’s skills, infrastructure, and economy, Ken Pollock, is all praise for the project. He states that with the new road, the congestion of traffic in the area will be reduced, and the economic potential of the area around the Wyre Forest will also be enhanced since this area will be easier to reach, which will profit existing businesses and encourage new investors and employers.

Another Councillor, Marcus Hart, who is also the leading figure in the District Council for the Wyre Forest, adds that the link road’s completion is great news and will play an important role in the Wyre Forest’s regeneration and future development.

The funding of £16 million for the road project was acquired from different sources, which include the Worcestershire Local Enterprise Partnership (under the Worcestershire Growth Deal), the Department for Transport, the Worcestershire County Council, and the Greater Birmingham and Solihull Local Enterprise Partnership.

The work for the link road began in May of 2015, and it is now ready for use as of the end of September, 2016. 

Posted on 31 Oct 2016 in News

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